Explorers CU Wins 5 ADDYs for New Branding

Explorers Credit Union won big at the 55th American Advertising Awards, an annual competition hosted by the South Dakota Ad Federation (SDAF) taking home an impressive total of 5 ADDY Awards.

Explorers Credit Union – in partnership with Epicosity, a Sioux Falls-based marketing agency – was recognized with a gold ADDY for the “Explorers CU Brand Launch Campaign,” a silver ADDY for the “Explorers CU Brand Launch Video,” a silver ADDY for the “Explorers CU Stationery Package,” a silver ADDY for the “Explorers CU Brand Poster Series,” and another silver ADDY for “Explorers CU Name + Identity.”

“With a new name and brand launch in March 2020 and a pandemic soon following, what a tremendous accomplishment to push past the challenges and be recognized for the creative caliber of our Explorers CU name, brand and supporting items,” stated Nikki Doherty, Marketing Director of Explorers CU. “We are so proud of Explorers CU and grateful for the opportunity to be recognized amongst great brands and inspiring work,” she continued.

The Explorers CU Branch Launch Campaign entry will advance to the American Advertising Awards district competition.